BBC television - The Baby Father television series - upset with billboard advert

Posted on Thursday, October 31st, 2002 at 12:00am CST by b2ccd782

Company: BBC television - The Baby Father television series - upset with billboard advert

Category: Other

Complaints.com received the following consumer message on October 29, 2002:

From: RE: BBC television - The Baby Father television series - upset with billboard advert

I would like to register my dissatisfaction with the poster to advertise the new series due to start today. I have since learnt that it was the suggestion of one of the actors in the series. I just believe it was irresponsible of you as an public organisation. The last series was considered to have portrayed some positive role models and the high calibre of black actors rarely seen on television. A number of actors I would imagine have made suggestions to you as a large organisation with a wealth of experience and you would not always take them on board.

To role out the actor on BBC breakfast to take the flack is what I would expect because you believe it will lessen the heat. To use controversy to attract viewers is a cheap shot at the Black Communities expense. You will always find someone that says it's OK. It does not make it acceptable and in good taste. The advert sets up the series and what is likely to come with your slogan "Men will be always be boys" it makes one think of negative thoughts about the characters. I understand from the Black media this is the case because of the story lines you have planned to develop in the series. Also that Patrick Augustus, the author is not happy with your line of stories to be used. I thought the approach to advertising last year was a better choice as you used a trailer which I have not noticed or seen happening this year. Black programmes represent more than just the actors involve. Such dramas may be the only access to a black culture a number of communities have. If you perpetuate stereotypical roles it reinforces the negative images and views this society has and are continually bombarded by in the media. I expected more of you BBC. One Step forward and numerous backwards. Hazel Belizaire


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