Clairol Herbal Essences Shampoo -TV ad not appropriate for children

Complaints.com received the following consumer message on November 7, 2002:

From: RE: Clairol Herbal Essences Shampoo -TV ad not appropriate for children

I am a disgruntled mother. My daughter and I were watching a television program two evenings ago when a commercial for Herbal Essences Shampoo was aired. My five year old daughter watched the ad. When it was over she looked at me and asked "What was that woman moaning for in the shower?".

As a mother my heart sank. I had no idea how to answer her question. We have a policy in our house not to answer our daughter's questions with "I don't know". So the best I could come up with was to tell my daughter that the woman was paid to act crazy in the shower.

Do the people at Clairol and the advertising Agency for Clairol have this little regard for our children? I truly hope they will reconsider their choices in advertising.

I would love to see all of the other offended women, men, mothers and fathers respond to this barrage of filth on our televisions by writing, calling, emailing their newspapers, radio stations, television stations, clairol, the advertising agency, the major networks, anyone they can think of to remove this form of advertising from view of our children.

I am not usually moved to such a reaction, knowing that I make the decision as to what my child is exposed to, but when "family entertainment" turns into a sexual commercial during family television time I can not help but become irate.

Our children are exposed to enough at school. Let's come together to protect them at home.

Jenny Stewart

mother of a five year old

Comment On This

Only a Man would say such a stupid thing..put your child to bed don't let them enjoy tv..watch an appropriate channel?..tell me dumbshit do you think there are commercial free channels and if there are would they really be appropriate for children to watch? I hope you don't have kids..rather doubtful you probably sit at home waiting for the Clairol shampoo shower commercial to come on...for the Mom, I told my 5 year old great Nephew the woman was moaning because she loves being clean and that shampoo made her feel real clean which made her feel good..he now loves baths!!

Comment On This

Get over it. It's all about advertising. If you don't wan't your children watching television, then either put them to bed earlier, or have them watch appropriate channels.

Rick

Clairol Advertisement Representative

San Diego, CA