Kraft Macaroni & Cheese - upset with commercial - sexual innuendo content is not appropriate

Complaints.com received the following consumer message on August 6, 2002:

From:

RE: Kraft Macaroni & Cheese - upset with commercial - sexual innuendo content is not appropriate

We would like to complain about the Kraft macaroni and cheese commercial with the little boy singing a blues song. Some of the lyrics are: "She knows how to please me,

All she's gotta do is tease me." this child is singing about his MOTHER! He has no right singing those suggestive lyrics, especially about his mother. the song he is singing is an old blues song with sexual lyrics that should not be sung by a child. We told some friends about this commercial and they too were shocked. We hate this commercial and wish it would be removed from the air. Barbara Sage and

Barbara De Bonte

Comment On This

whats the name of the real song it came from

Comment On This

The correct lyrics are "she knows how to please me, all she gotta do is CHEESE me."

Honestly.

Comment On This

I beieve the song the little boy, is singing is portraying the way he feels about the particular taste of Kraft Macaroni and cheese. The demeanor of the actual song, changes when the boy is singing. Those words are most definately not said in a sexual way or fashion, or in no way was the actions in the commercial, unprofessional.

Comment On This

I love that commercial! Its one of my favorites! Keep it running Kraft!

Catsup Man