Wal-Mart - did not honor competitors' ads, as the sign says

# 16 for April 16, 2002

Complaints.com received the following consumer message on April 15, 2002:

From: Jimmy Hodges [Email User]

RE: Wal-Mart - did not honor competitors' ads, as the sign says

MY WIFE AND I GET GROCERY AD FROM SEVERAL NEWSPAPERS IN OUR AREA. WE HAVE TAKEN THEM TO WAL-MART TO GET THE ADS COMPED.

THEY REFUSED TO COMP THE ADS UNTIL I BEGAN TO OVER AND OVER SAY THAT IN THE FRONT OF THE STORE IT SAYS "WE COMP COMPETORS AD."

IT DOES NOT SAY HOW BIG OR HOW LITTLE THE PRODUCT IS. EXAMPLE: WE HAD AN AD THAT HAD LETTUCE AT $.68 A HEAD AND I AM NOT SURE HOW MUCH THEIRS WAS BUT THEIR STORE MANAGER SAID THAT HE WOULD NOT AD MATCH THE ITEM. THIS DATE WAS 04/12/02, AT THE AMORY MS SUPER CENTER.

ON MARCH 29,2002, I HAD AN ADD FOR RIB-EYE STAKES AT $2.89 A LB. WAL-MART DID NOT WANT TO AD MATCH BECAUSE THEIRS WAS $6.18 LB. IF WAL-MART IS GOING TO AD MATCH SOME ITEMS THEN AD MATCH ALL ITEMS AND IF THERE NOT GOING TO AD MATCH ALL ITEMS THEN DON'T AD MATCH ANY.

JIMMY HODGES

E-MAIL Email User

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