Phruit Limited - What Can You Do To Stop Unethical Practices By Lead Generation Companies?

Posted on Tuesday, October 30th, 2012 at 6:24am CDT by Anonymous

Company: Phruit Limited

Location: US

Category: Business, Finances

Most of the people dislike getting marketing calls in the middle of their busy schedule and often go to the extent of opting for telephone preference service (TPS) to opt out of these annoying calls. But what if you still get marketing calls after opting for TPS? You will feel that this service is worthless and complain against the same, right? But in most cases it is not the service to be blamed. Actually there are a number of lead generation companies that sell their data including the numbers that opted for TPS. As a result you get marketing calls from different organizations.

But that is not the end of it. Some lead generation companies even breach the trust of the consumers by trying to sell them things while conducting a research over the phone! This process is an unethical one and is infamous as ?sugging?. This practice is strictly forbidden in Direct Marketing Association code of conduct and yet some well known lead generation companies continue with such practices.

Phruit Limited can be a good example. Though the company portrays itself as the industry leader in lead generation, it is found involved in some unethical practices. In an investigation by DMC, fueled by a single complaint it was found that the company broke the following DMA provisions:-

1 21.18 and 21.20 on TPS compliance and data cleansing

2 3.11 under which Phruit has a responsibility for compliance by suppliers

3 3.18 on ?sugging? or carrying out sales and marketing under the disguise of research

Based on these results the Direct Marketing Association suspended Phruit from its membership.

If you know someone who is getting marketing calls even after he or she has opted for TPS, tell them to lodge a complaint immediately. They can also voice their complaint on the web through various complaint boards and comment on complaints that are already there. They can even use social media to let people know about the company that is giving them calls. This will help other people stay on guard. They can also mail to the company concerned and request them to stop such practice immediately. If they receive calls from Phruit Limited then they can contact them in the following address:-

Phruit Limited

The Barn

Huddlestone's Wharf



Ng24 4ul

Phone:- 0844 41 42 741

You can address your mails to Phil Lightfoot, the director of the company.

In case of ?sugging? or making marketing calls in guise of research, you can take some measures other than lodging complaint. When any company gives you a call posing as a researcher then you can ask the telecaller whether they will sell your personal details to any third parties or not. And if you sense that the telecaller is trying to sell you something in the research call itself you can always choose to end the call. You can later lodge your complaint and disclose the number on the web. This will help others to stay on guard as well. Just remember, only you have the power to stop such unethical practices!


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