Circut City Fire Sale is a HOAX!!!

Business closing / Fire sale - It seems that Circuit City of Fremont California is trying to pull a fast one over on the consumers of the Bay Area. It was announced that there would be a "Fire Sale" at this location due to the store closing it's doors. But most items were only marked down 10%. And then I was witness to a pre-markup, the Pioneer (AVHP4000DVD) car stereo, which sells most every where for $400.00 was marked up to $500.00 then reduced to $400.00. Not much of a savings if I could get it somewhere else for less than $400.00 and still have a store to return to if something went wrong. I am sorely disappointed in Circiut City and their sales practices. but what should I expect from a store that will no longer be accountable?