Burger King Menu

While I know it has been happening for years, I just can't understand why a place called Burger King has a specific time of day in which they don't serve hamburgers. When I think of Burger king I don't think of eggs, croissants, and sausage. I don't mind them selling that stuff, but there should be the ability to get a damn hamburger at any point they are open. They don't have to keep the entire menu open, but at least have a hamburger available. Jesus...