Target doesn't know what customer service is!

I purchased two $7.50 DVD's to give to my daughter for Christmas. Although the the receipt expired at the end of November, I thought that Target would at least allow me to exchange the item, as I explained the day after Christmas that it was purchased as a Christmas gift--They would not. A little flexibility with return times around Christmas would be a nice courtesy to extend to customers who shop a little early for Christmas. I still had the receipt to at least prove I purchased them and the movies were not opened. Target would not help me and sent me the usual canned response. That is not customer service. Helping a customer resolve a reasonable request is customer service. We all understand that there are people out there out to cheat and steal. I was only asking for an even exhange of item still currently in stock. The result is that Target has lost a loyal, twice a week customer. Their loss and Walmart's gain.