Fishing Club Pulls Bait and Switch

I paid for a Life Time Membership with this club and they are pulling a classic bait and switch. They offered a nice membership package with a Personalized Daiwa ProCaster-S Spinning Rod and Daiwa Samurai 7T 2500 Spinning Reel to be shipped after your final payment. North American Fishing Club has failed to send both the Rod and Reel, customer service has stated over the phone during previous calls the Rod and Reel is being shipped. Now the club is trying to make me pay $75.00 for this Rod and $40 for the Reel that is the featured item on the offer I signed up for.