BEST BUY- 529 Fifth Avenue, NY, NY

On 9/26/2007- Sent to ARMANDO LOPEZ: General Manager of Best Buy store

located on 529 Fifth Avenue, New York:

I went in to specifically purchase a Phillips DVD Player (Item

DVP5982/37; SKU: 8192733) which was showing online yesterday on

bestbuy.com as on sale for $62.99. I called beforehand to confirm that

this item was in stock at your store. I found the item in the store and

requested a price check from your customer representative Luciano in the

home theatre department. He scanned the item and said it was coming up

as $74.99. I insisted that bestbuy.com was showing the item as on sale

for $62.99. He advised his intranet was showing a different price.

Being a Best Buy customer for many years, I requested that the store

honor the Best Buy price advertised online. After about an hour of

going back and forth with Luciano (he took a Starbucks break in

between), I brought him to one of the internet consoles and, after

seeing the bestbuy.com website's price, Luciano acknowledged that the

item was listed for $62.99 online and suggested I let the cashier know

this when making the purchase.

When I went to purchase this item, the cashier advised she could not

give me the item for $62.99 because the item was scanning at $74.99. I

requested to speak with the manager. The cashier called the manager.

The manager would not come out to speak to me in person but advised the

cashier over the phone that your store will only honor bestbuy.com

prices if the customer comes in with a physical printout of the website

advertisement. I asked if there was any way that they could print out

the page that I showed Luciano about 10 minutes ago and the casher said

there were no printers available for customer use.

I called the store again this morning to get the manager's name that was

on duty last night and was advised that it was Joyce Negron. I spoke

with Ms. Negron over the phone and she denied she was working last night

and refused to give me the name of the manager on duty last night as

well as Luciano's full name. She did, however, give me your name and

contact and suggested I deal with you directly.

The facts of the incident I experienced in your store last night is

tantamount to false advertising and, aside from being illegal, violates

the very policies stated on your company website. I trust that you will

take the necessary steps to rectify this problem. If I do not hear back

from you by the end of this week as to how you wish to proceed, I will

escalate my complaint to the Best Buy management in Minneapolis.