Beach Body Fitness Bad business tactic

I wanted to share my email that I sent to Beach Body fitness. I was pleased with there video program, but there website misleads people using tactics to confuse the customer into purchases believe to be free. I discussed this issue with the customer service department who’s English was not the best in the world, but was quite personable and patient. In the end, she tried to convince me that it was a package deal even though I was being billed twice and two orders were sent separately. It is also interesting to note that when you receive your order confirmation via email, they do not show you a detailed summary of what you ordered. Again another tactic that indicates something is up with there business tactics. I only wish to say that there video product is superb, but as you can see below by my email, there business and marketing division clearly has a cheap tactic in trying to boost there sales.

To all out there looking to purchase P90X from Beach Body (a.k.a Milliondollar Body), beware of anything they claim to be “free”!

Sincerely,

“Chip” Phillip B. Powell, IV

Navarre, Florida

_____

From: Chip Powell [mailto:Email User]

Sent: Friday, March 30, 2007 1:45 PM

To: Email User

Cc: Email User

Subject: Bad business tactic

Beach Body

I wish only to express my displeasure with the underhanded tactics of the website on the additional "free" bands and powder add-ons to my order. If I had known that I would be charge additionally $89.00 for items that were to be "free" I would have not ordered them. This is shameful that the practice of a company that actually offers a very wonderful program. If you products cannot hold its own weight under scrutiny of the consumer and you have to use unsavory tactics to sell it, then maybe you should not sell it anymore. Stick to doing good business and fire the marketing idiots that think this kind of business is good for the company. You may have snuck your $89.00 trick onto my credit card, but you lost a customer and four other potential customers due to this tactic. Word does get around.

Remember that the best kind of advertising is word of mouth, good or bad. So if you live by the sword you can die by the same fashion, truly not very good business sense on your part.

Best of luck in the future.

Sincerely,

“Chip” Phillip B. Powell, IV

Navarre, Florida.