Auto Purchase-Lexus of Cerritos

Buyer Beware! Lexus of Cerritos is owned by Autonation, a large company owning auto dealerships in 18 states. Hold on to your wallet!

They are unethical. They will lie, cheat, and take you for all they can. Their sales staff attend seminars, and training is designed to teach how to lie and cheat and not get caught - not to provide good customer service. They are good. They are trained and they practice daily -

Unethical behavior is a given at this dealership. It is a trickle down from their General Manager, Michael Hong.

Their interest is in volume, unfortunately they don't think long term. They lie, they cheat, and they have no problem putting the screws to you.

They are trained to take advantage of you in so many ways you can't keep track and you'll rarely see it coming. You'll start with a salesperson, who will tell you "anything" they think you want to hear, true or not. Sam Cho is one of those fast talking salesman who wll tell you anything - he just makes it up. When pressed with real facts he'll sidestep, and squirm, like a snake. Remember they are just gathering information - then they introduce you to "their manager". He's the "closer". Once you are lulled into a sense of security it his or her job to massage the deal until they get what they want out of you - and believe me they have an arsenal of tools with which to do it.

Several Ways a Dealer Profits From Your New Car Purchase:

1) Offers you $3000 to $4000 below wholesale market price for your trade-in.

2) The new car purchase price when buying a car. Even at "dealer invoice" they are making as much as 5%

3) They mark up the rate they give you for new car financing.

4) Environmental package extras and new car extended warranties.

5) Beware of the dealer who offers to pay off your car (trade-in) loan. They will add it to your financing so you are actually paying them for the car you traded-in.

It goes on and on - These guys are professionals.

It is hard to believe this behavior is acceptable by upper management - but that's where it originates. A buyer can't expect the truth - Buyer Beware. A fool and his money soon part. An example of unnecessary misrepresentation is the upgraded sound system by Mark Levinson ($1000- option) which Sam must think is too expensive as well. So he exaggerates the amplifier specifications and number of speakers, and on and on, etc.etc. to justify the price of the upgrade. Remember they make more money on the options, so your wallet is fair game and it doesn't matter what they do to get it. In short, most any publicly traded company is by design all about stock prices. The focus is a numbers game and if you the consumer are hurt in the process - oh well.